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Your career brand is essential for HEART-based career planning. 💼 Especially when it comes to differentiating yourself and standing out among the crowd.
Your professional career brand is your reputation and how you showcase your talents.
+Who you are
+What you do
+What you stand for
In this week’s episode of The Flourish Career’s Podcast, we’re going to:
+ Talk about what your career brand is and how to define it
+ I’ll share some ways to leverage your brand across your marketing materials
+ Discuss the importance of consistency
+ And as a bonus, I’ll share ways you might consider elevating your brand
Just like a good business and marketing strategy, you must understand what makes you valuable, what differentiates you, and why someone would hire you.
It all starts with your career brand.
Your career brand is how you are recognized and remembered, your reputation. Defining your unique brand showcases your value and positions you as a highly valuable hire!
The first step in clearly articulating your brand is understanding that words matter. Every word you use to describe who you are and what you stand for should feel good to you.
Showcase Your Brand
In terms of career brand, you might consider showcasing your brand on your resume, cover letter, on your LinkedIn profile, and when you introduce yourself to potential employers.
Consistency is critical!
Seize Every Opportunity
Whenever someone interacts with you, it is an opportunity to showcase your career brand.
Resources mentioned in this episode:
+ How To Uplift Your Career Using Your Personal Brand As A Leader
+ How to Tell Your Compelling Career Story
Modernize Your Professional Brand
Reimagine your future, differentiate yourself, and land your next best role!
Want more career wisdom? Check out these podcast episodes/blog posts!
+ Ep. 7 // How To Break The Rules (And Why You Should) Part 1
+ Ep. 21 // Three Quick Tips To Effectively Use LinkedIn When Job Searching
+ Change Your Career: How To Activate The Power Of Tiny Actions For Big Results
For more insider stories, quick tips, and #CareerTalk, I invite you to connect with me on Instagram @flourish.careers.