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Before they meet you, they Google you…

Personal branding is no longer optional in today’s digital world—it’s how we are recognized and remembered. Whether we like it or not, people make decisions about us based on the brand we project online. So, what message are you communicating?

In this episode, I sit down with Paige Arnof-Fenn, founder of Mavens & Moguls, to explore the power of personal branding and why it matters more than ever. 

If you’re job hunting, assume hiring managers and HR professionals check you out on LinkedIn. But here’s the thing—LinkedIn is so much more than an online resume; it’s a platform for building trust, credibility, and meaningful relationships in the digital economy. 

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Key Takeaways

For those navigating a career change, Paige breaks down practical steps to build a brand that supports your transition:
+ Words matter: Be intentional about how you describe yourself
+ Take baby steps: Start small but stay visible
+ Gain experience: Contribute to blogs, join a board, or offer insights in your field
+ Talk about it! Share your journey so people know what you’re moving toward

A must-do for everyone: spring cleaning your online presence
+ Less is more: Audit your digital footprint and remove old posts, irrelevant experience, or outdated bios
+ Clarify Your Message: Would a stranger immediately understand what you do and what you do?
+ Be selective: Take things off your plate and focus on impact

Paige also shares her incredible personal story—how she made a heart-driven career shift from Wall Street to marketing by noticing the clues along her path. 

Personal branding isn’t just about getting noticed—it’s about making the right impression and leaving a lasting impact.

Listen to learn how to craft a brand representing who you are and where you’re headed.

Connect with Paige:
🤝 Paige on the web: LinkedIn | Mavens and Moguls.com

Paige’s Flourishing Fave:
How to Win Friends by Dale Carnegie

🌟 The Flourish Careers Podcast is proudly highlighted in the Top Career Podcast Guide

Ways to work with me:
+ Join Fried to Flourishing, the self-paced career change course or virtual coaching experience.
+ You’re invited to the Gathering Ground, an insider circle where careers take root, grow, and flourish.
+ Browse around the shop and check out the playbooks: Make The Leap, Ultimate Playbook for Heart-Based Career Change | The Complete Interview Prep Playbook | Jumpstart Your Job Search, Gift for Grads

Brand Blueprint Toolkit

Your Ultimate Professional Branding Toolkit

Helping you define your unique story and craft a compelling, professional narrative

ACCESS THE DOWNLOAD HERE

Want more career wisdom? Check out these podcast episodes/blog posts!

+ Spring Cleaning Your Career — Declutter, Simplify, and Energize
+ Confidence Uncovered Featuring Rachel Brooks
+ Career Magic: How to Boost Confidence, Gain Clarity, and Build Connections

For more insider stories, quick tips, and #CareerTalk, I invite you to connect with me on Instagram @flourish.careers.